GITEX Europe 2025
Exciting day at GITEX EUROPE in Berlin! I had the incredible opportunity to share my insights during the panel discussion “From Local Success to Global Powerhouse: The Journey of Expanding Worldwide.” I was joined by outstanding experts: David Nothacker from Sennder and Nick Powell from Bolt, with the discussion moderated by fantastic Margaux Miller.
During our discussion, we delved into the key factors that drive successful international expansion. Here are some thoughts I shared:
• Choosing the Right First Market: Selecting the first market to expand into is crucial. Always consider factors like market size, growth potential, and alignment with our brand values.
• Understanding Local Markets: Research is the key! Each market has its unique culture, preferences, and regulations. Tailoring our approach to meet these nuances can be the difference between success and failure.
• Evaluating Risks vs. Rewards: Expansion has its challenges. We discussed the importance of assessing market stability, competitive landscapes, and potential barriers to entry. However, the rewards – broader reach, increased revenue, and brand recognition – make it worthwhile.
It was an inspiring exchange with fellow industry leaders. Expanding a business into new markets is challenging, but it’s worth the risk and the hard work. The rewards are colossal, giving every founder the pride of building a thriving international venture.
