MPE Berlin
Together with Galit Shani-Michel, Bono van Nijnatten and Francesco Burelli we’ve discussed the potential and implications of AI and other technologies for the merchant & payment ecosystem.
Below are some of my remarks from the panel:
AI is a double-edged sword. On the positive side, we leverage it in our marketing efforts to enhance excitement and efficiency, utilize it in IT development, and naturally integrate AI tools into our cybersecurity measures. However, AI can also be perilous – depending on the data it’s fed, it may produce nonsensical outcomes. The ability to distinguish between these two aspects is essential.
Nonetheless, we must brace ourselves for the AI revolution. At G2A.COM, every department is mandated to adopt at least one artificial intelligence tool quarterly and evaluate its effectiveness. Sharing AI knowledge across the organization will be vital in the coming years.
The competitive landscape has never been more intense. Payment companies and merchants vie to get closer to clients, often collecting extensive personal data. At G2A.COM, we maintain that humans are at the heart of the process. A prime example is our dispute and chargeback process, empowered by Justt AI tools, which has boosted our success rate by 30% and freed up our support team for other critical tasks.
Before implementing AI within an organization, it’s crucial to focus on the specific problem you aim to solve, define it broadly, and then commence the implementation process. Remember, less is more – take measured steps. Avoid the temptation to adopt every AI tool on the market. Ethical considerations are paramount; engage with your team, seek their opinions, and address any concerns.
Let’s not lose sight of the fact that behind every technology lie people. This is a race – many bad actors will exploit AI against us. And finally, stay pragmatic.
